Five Ways to Make Your Business Writing Sound Like a Human Wrote It
Practical advice, with examples you can use.
Read the pieceJohn Pascoe · Writer & editor · CornwallClear thinking.
Clear thinking.
Careful words.
Articles that hold your interest. Business writing that sounds human. Stories and questions that stay with you.
I’m John, the writer and editor behind Pascoe’s Pen, based near Liskeard. I write, edit and ask questions for a living, with the reader always in mind.
A few places to start
All selected work Let the writing speak.
Before the Doors Open
Graham went to give his sister a lift home. The amateur dramatic society had other ideas.
Read the extractTen Questions Worth a Discussion
Connections, surprises and a mystery person. Try the sample and keep your score.
Try the quizForthcoming short story collection
Meet the collection The Book Had to Go Back and Other Stories
Comic misunderstandings, quieter character stories and a little unease.
Writing & editing services
View services & prices What do you need the words to do?
Inform and interest
Articles and features that find the interesting bit and give readers a reason to keep going.
Articles & features →Sound like a person
Website and business copy, proofreading and editing for clear, natural communication. SEO copywriting with readers and search engines in mind.
Writing & editing →Help people learn
English language teaching (ELT) course outlines, lesson materials and activities built around useful learning outcomes.
ELT materials →Get people talking
Bespoke quizzes for gatherings, celebrations and events, with rounds and difficulty suited to the people in the room.
Bespoke quizzes →Have something in mind? Tell me who it is for and what you want it to do.
Discuss a project